Category background
* Coffee Mix (3 in 1) products were invented as first in korea over the world in the end of 1970s.
* At first time, spray dried coffee mix product was launched in market,
later, freezing dried coffee used in coffee mix for more rich and delicious taste.
* In korea, a few of manufacturers have been producing coffee mix product (3 in 1, 2 in 1, 4 in 1).
Maxim brand have the highest share in market for a long time.
* The other manufacturers are Dam Teo, Mcnulty, Nam yang, etc. but share in market is not much,
tring to immitate Maxim's quality to be available to almost same taste.
* The other manufacturer's products have maintained competitiveness in price as followers,
supplementing advertising activity .
* Detailed explanation about products would be supported on business consulting.